Summer 2020 commerce campaign leveraging special edition packaging containing hello in 75 different languages. Packaging celebrates the world coming together over Coca-Cola, and their 75th year as an Olympic partner. Developed graphic language to be used across over 200 instore elements and social channels and lead botha. lifestyle summer focussed photoshoot and an Olympic athlete photo shoot utilizing their “6-Pack’ athletes. Photoshoot leveraged both still photography and stop motion to be used as animated GIFs.

COKE Summer 2020