Created the first toilet-themed mobile video game brought to you by a toilet bowl cleaner specifically designed for you to play on your toilet! Duck Brand is globally known as a toilet cleaner who aspired to reach a younger audience of individuals. Our strategy team found that 94% of people admit to using their cell phones on the toilet and the other 6% are lying. We also found that our younger audience indexed very high within gaming, especially on mobile. We merged those two insights and capitalized on a captive audience of seated participants catching them with their pants down. We then dropped the game globally across 76 different countries in 48 different languages transitioning Go Time into Game Time.
Associate Creative Director
Associate Creative Director
