TENNPOP LAUNCH

As Design Director, I shaped the visual expression for the launch of TennPop, the Seltzer of the South, by defining its brand identity, visual system, packaging, web design, social, experiential, and full launch campaign. The result was a unified, distinctive brand presence that introduced TennPop to the 3 regional markets of Nashville, Chattanooga, and Knoxville Tennessee while differentiating from the overly crowded market.